Company Overview
- Company Name: Vistafy
- Industry: Media & Entertainment
- Founders: Sarah Lin & Diego Morales
- Service: Professional video editing for content creators and brands to enhance storytelling and viewer engagement.
Goals
- Short-term: Improve video quality and retention across platforms.
- Long-term: Build a loyal audience and attract brand partnerships through impactful, consistent content.
Steps to Achieve the Goals
Content Audit
Reviewed past videos to assess pacing, visuals, and engagement drop-offs. Identified patterns in top-performing content.
Competitor Research
Studied successful channels to benchmark editing style, thumbnail effectiveness, and use of storytelling elements.
Visual Branding
Created consistent visual identity across all videos with branded intros, animated lower thirds, and call-to-actions.
Workflow Optimization
Developed a fast and collaborative editing workflow using cloud storage, shared templates, and client feedback loops.
Engagement Enhancements
Added motion graphics, subtitles, on-screen hooks, and compelling transitions to boost viewer retention and interaction.
Results
- Engagement Growth: Increased by 8,420%.
- Watch Time: Improved from 1:40 to 6:30 on average.
- Channel Growth: Subscriber count increased by 410%.
- Monthly Views: Jumped from 1.2K to 104K.
- Viewer Retention: Increased from 22% to 63%.
Takeaways
- Video Strategy: Combining storytelling, branding, and technical polish leads to significant viewer growth.
- Creative Systems: Scalable editing workflows help maintain quality and speed in production.
- With a data-informed creative approach, Vistafy helped creators maximize content impact and brand potential.