Client Overview
- Client: FitWell
- Industry: SaaS (Fitness Coaching & Wellness)
- Duration of Campaign: 3 Months
- Services Provided: Video Editing, Channel Optimization, Motion Graphics
Introduction
FitWell, a leading provider of fitness training software, wanted to scale its YouTube channel to drive brand awareness and educate users. With raw video content but no streamlined editing process, FitWell turned to Rankite to enhance their video production quality and viewer retention. Within 3 months, their channel saw a 215% increase in watch time and 325% boost in engagement.
The Challenge
- Heavy dependence on unedited or livestream-style content.
- Inconsistent visuals and no branding strategy in place.
- Low viewer retention and high drop-off rates early in videos.
- Slow manual editing pipeline limiting output.
The Strategy
- Targeted Core Videos: Focused on high-demand topics like “10-Min Morning Workouts” and “Healthy Habits for Busy People.”
- Branded Template System: Introduced custom intros, transitions, and graphic packages for a cohesive brand feel.
- Content Restructure: Edited footage for tighter narratives, removing filler and enhancing flow.
- Retention Graphics: Integrated animated text, callouts, and visual hooks to maintain attention.
- Editing Workflow Setup: Used Frame.io for feedback and established weekly publishing cadence.
- Strategic Video Launch: Optimized thumbnails, titles, and launch timing to maximize initial traction.
The Services Provided
- Video Editing: 30+ videos edited with performance-focused pacing and transitions.
- Motion Graphics: Animated openers, lower thirds, and branded CTAs.
- Channel Optimization: Improvements to playlists, titles, descriptions, and upload strategy.
The Results
- 215% Increase in Watch Time: Average session time rose significantly per video.
- 187% Increase in Monthly Views: Jumped from 3.4K to 68K views.
- 23% Increase in Viewer Retention: More users watched full videos.
- 14% of Videos Reached the Top 10: Several videos ranked on YouTube search and suggested feed.
Key Takeaways
- Editing Systems Deliver Scale: A branded template system helped boost quality and consistency.
- Retention is King: Visual engagement techniques like motion graphics and jump cuts improved metrics.
- Video SEO Matters: Strategic titling, pacing, and upload timing helped reach a wider audience.
“Rankite's editing team helped us completely reinvent our video presence. Our videos finally reflect our brand, and our community is more engaged than ever.”
– FitWell Marketing Team