Client Overview
- Client: California-Based Agency
- Industry: Digital Marketing & Strategy
- Services Provided: White-Label Video Editing, Visual Branding, Workflow Optimization
Introduction
One of California’s top marketing agencies needed a scalable video editing partner to produce high-quality content for their growing client base. With strict brand guidelines and fast delivery expectations, they partnered with Rankite's Video Editing Team to improve turnaround time, editing quality, and engagement metrics.
The Challenge
- Adherence to Brand Guidelines: The agency required customized video styles for multiple clients with strict branding needs.
- Scaling Quality and Output: Need for bulk editing without compromising visual consistency or storytelling impact.
- Vendor Transparency: The agency needed a reliable white-label partner that could align with their operations and meet turnaround KPIs.
Our Solution
- Implemented customized visual templates per client to ensure on-brand consistency.
- Developed scalable editing workflows using Frame.io and Trello for collaboration.
- Focused on audience-retention techniques like subtitle animation, B-roll, and motion graphics.
- Provided tailored project reports showcasing efficiency, viewer metrics, and delivery rates.
- Handled up to 10 videos per week with same-day revisions and delivery reliability.
The Results
- +45% Increase in Client Video Orders: Higher demand for white-label editing services.
- 2x More Videos in 3 Months: Editing workflows allowed the agency to double production without hiring in-house staff.
- +30% Higher Viewer Retention: Enhanced storytelling and pacing improved performance across platforms.
- +200% Growth in Premium Engagement: Call-to-action clicks and viewer interactions tripled.
Key Takeaways
- White-Label Consistency Is Critical: Brand-compliant visual systems allow scalable agency growth.
- Scalable Video Editing: Quality and speed together create operational leverage.
- Cost Efficiency Drives Results: Agencies can maximize margins with outsourced video teams that maintain quality.
“When we hired Rankite, we needed a partner who could match our clients’ branding while delivering fast, high-quality edits. The results speak for themselves—we scaled faster without sacrificing quality.”
– CEO, California Digital Agency