Client Overview
- Client: Illinois-Based Law Firm Agency
- Industry: Legal Video Marketing (Law Firm Focused)
- Services Provided: White-Label Video Editing, Workflow Optimization, Cost Efficiency
Introduction
A leading marketing agency specializing in legal clients faced delays and rising costs from fragmented video production. By partnering with Rankite for white-label video editing, the agency streamlined its editing workflow and consolidated vendor management. The result: higher-quality videos, faster delivery, and a 25% reduction in editing-related expenses.
The Challenge
- Disjointed Video Workflow: Using multiple freelancers led to inconsistent turnaround times and mixed output quality.
- Rising Costs: Fragmented billing and non-standardized processes led to budget inefficiencies.
- Unreliable Outcomes: Quality and style varied significantly between editors, impacting the firm’s visual brand consistency.
Our Solution
- Centralized video editing workflow using shared templates and branded assets.
- Optimized turnaround schedules through a dedicated project manager and dashboard.
- Negotiated consistent per-video pricing and simplified approval process to cut costs by 25%.
- Developed a repeatable structure for testimonial and service videos with consistent quality.
The Results
- 3x Increase in Monthly Video Volume: Tripled video output without sacrificing quality.
- 25% Budget Savings: Streamlined workflow and consistent pricing reduced overhead costs.
- 44% Faster Edits: Optimized editor collaboration led to nearly half the delivery time.
- 37% Lower Per-Video Cost: Template-based structure decreased production complexity.
Key Takeaways
- Vendor Consolidation: A single, trusted editing partner simplified communication and delivery.
- Cost Efficiency: Bulk pricing and shared assets cut time and expense without affecting quality.
- Scalable Systems: Repeatable video structures made growth seamless across multiple clients.
“Partnering with Rankite’s video editing team has been a game-changer. Their organized process, quality output, and cost-effective model allow us to serve more legal clients with better content.”
– CEO, Illinois-Based Agency